BMW - This is Forwardism
Press Conference Pitch
YEAR
2023
CLIENT
BMW
STUDIO
XX Studio
CREATOR
Hui Kai Su
ROLE
Creative Director
受 Agency 邀請，我們為 BMW i7 旗艦車系於台北表演藝術中心舉辦的新車發表會，提出舞台視覺設計提案。
視覺概念以凸顯新車的獨特特色為核心，同時延續 BMW 全球品牌宣傳的視覺語彙與美學調性。呼應年度主題「This Is Forwardism」，將品牌對未來豪華、創新科技與前瞻精神的想像，轉化為具有沉浸感的舞台視覺體驗。
Commissioned by an agency, we were invited to develop a stage visual proposal for the launch of the BMW i7 flagship series at the Taipei Performing Arts Center.
The visual direction focused on highlighting the vehicle's distinctive features while maintaining a cohesive aesthetic with BMW's global campaign. Guided by the theme “This Is Forwardism,” the concept aimed to translate the brand's progressive vision of luxury and innovation into an immersive stage experience.
THIS IS FORWARDISM
舞台空間以兩種對比鮮明的視覺語彙展開：透過光線與鏡面反射營造無限延伸的未來感空間，以及以流動曲線與自然光影構築的雕塑性建築場景。藉由虛實交錯的空間體驗，呈現兼具未來科技、優雅美學與沉浸感的視覺想像。
The stage design explores two contrasting spatial experiences: an infinite environment of light and reflections, and a sculptural architectural space defined by fluid curves and natural light. Together, they express a futuristic vision of elegance, innovation, and spatial immersion.
Full Credits
Directed by XX Studio